Pedro Lacerda is the Country Head for the UAE at TASC Outsourcing, where he leads commercial, operational, and strategic initiatives that drive growth and client success across multiple sectors. With more than 25 years of executive leadership experience across Europe, Latin America, and the Middle East, Pedro has built a reputation for delivering measurable results through disciplined execution, people development, and innovation.
He has led large-scale transformations, guided complex M&A integrations, and managed multi-billion-dollar business units with a focus on operational excellence and profitability. At TASC, he oversees operations spanning 22 countries, supporting clients in industries such as retail, life sciences, fintech, and renewables.
Pedro holds a Master’s in International Economic Relations and executive education from Harvard and IESE. He brings a balanced mix of strategic insight and hands-on leadership to every challenge.