Yusra baqi is the Chief Human Capital Officer with over 20 years of experience in banking and financial services. A leading advocate for Emirati women empowerment, she was named one of the Top Women Leaders in Finance by the Global Top Women Leadership Awards 2023. At Aafaq Islamic Finance, she led the region’s first FinTech digital marketing solutions, connecting financial institutions, government bodies, and tech partners to position the UAE as a FinTech innovation hub.
She also serves as General Secretary & Board Member of Dubai Quality Group, Jury Member for the Sharjah Economy Excellence Awards, and Chief Happiness & Positivity Officer under the UAE’s Ministry of Happiness. A Wharton and Berkeley-trained Happiness Coach and keynote speaker, Yusra is passionate about human capital, wellbeing, and national progress.
